In this article, we’re going to discuss this age-old debate.
Many businesses face this dilemma when they have to send branded corporate gifts to clients and prospects. They don’t know what to send and when they do, they don’t know how to choose.
This confusion leads to a delay in the gifting process, which shouldn’t happen, and causes them to lose a chunk of productive time and energy.
If you already know what you should send to your clients, your team wouldn’t have to waste much time or effort in this process.
When it comes to premium clients, the most confusing choice is between accessory sets and executive pens. This article will help you find the answer to this question:
Accessory Sets: When are they perfect?
An accessory set contains a whole group of matching items which a person can use in an office. Most of the times, an accessory set contains a pen, a diary, a cardholder, and some other items.
They are perfect to land a good first impression. They are useful as well as thoughtful.
If you are sending gifts to CEOs and other high-level decision-makers, an accessory set would be a perfect choice.
Executive Pens: When should you send them?
Executive pens might seem the obvious choice but they are quite effective. While everyone else is trying to experiment with tea sets, caps, and mugs, your executive pen will stand out.
While an accessory set also contains a pen, a distinguished and costly executive pen is a different thing.
When you don’t have a huge budget for sending gifts to multiple high-level clients (or prospects), it would be wise to send executive pens as gifts. You’d be able to land a good first impression too.
Conclusion
All in all, if you can afford to give an accessory set, go with that. If you think the accessory set will disturb your budget, go with an executive pen. Both of them are amazing choices.
In the end, it depends on you, the message you want to send and the kind of client you’re targeting.
What other confusion do you face with branded corporate gifts? Let us know.