Are you launching a new product or a service? Or maybe you’re just entering the market?
In any case, you know that the most effective method to let the market know about your new launch is through influencers.
But every other business is doing it. What unique approach can you take here?
Well, in this article, we’re going to discuss how you can use branded corporate gifts and incorporate them into your influencer marketing strategy.
Step 1: Find the Influencers
The first thing you need to do is to find influencers for your marketing strategy. Without them, your strategy won’t work.
Finding influencers for your brand isn’t difficult. All you have to do is to look for people with the highest number of followers in your niche.
If they are too big, then find those who have fewer followers.
You will need to put some effort into finding the influencers for your brand. But it will be worth it.
Step 2: Send them a Gift
After you have found the influencers you want to work with, send them branded corporate gifts.
Create thoughtful personalized messages to accompany these gifts. This way, you will definitely get their attention and get them interested.
Giving a gift to these influencers will land a great positive impression on them. Don’t mention anything about your new product or launch, just keep it a simple gift-giving process.
Step 3: Ask them if they liked it
You will get notified when the recipients have received the gifts. Now is the time to send them a message and ask them if they liked it.
This little tactic can do wonders for you, believe us. You should get a positive response from the other end.
And the chances are quite high that the recipients will ask you why you sent them the gift. This is the time for the next step-
Step 4: Get a callout
Tell them about your upcoming product launch or your new service and ask them if they would be willing to give you a callout (or a shoutout).
Most of the influencers will ask you for a fee but you can get a discount now, because of your humble gesture.
What will happen next?
You will get shoutouts from multiple influencers in your niche and get an amazing product launch.
Conclusion
As you can see, including branded corporate gifts in your marketing strategy can do wonders for your brand.
We’re certain that our article will help you.
If you have any questions regarding this strategy, feel free to ask us.