There’s a new way to increase your brand engagement, it’s called corporate social initiatives.
When a company takes a social initiative and works on this project, it’s called a corporate social initiative. You must have heard of many such initiatives.
You might be giving a share of your earnings to the needy or you might be investing some time in helping refugees. The world needs a lot of help, and your business can provide that.
There are many advantages to taking social initiative. People are likely to trust your brand if you’re doing something good to the society.
55% of global consumers say they pay more for products which make a good impact on society (or the environment). They feel good buying your products because they know they’re supporting a good cause.
How do you begin? Here are the steps:
Start an Initiative
Take a social problem and start working on it. For example, you can tackle the problem of obesity. It is the cause of worldwide worry.
You can also take the problem of water scarcity. The goal here is to find an issue you can connect your brand with.
Remember, you’ll have to work in that sector, so choose wisely.
Make it a Part of your Brand
Once you’ve chosen a cause to work on, start working on it. Like we said earlier, you can create a charity, or start investing sometime of your employees to work on a project.
Before you start marketing, you need to do some work.
Once you have made an impact, include it in your brand. Mention it in your ‘About Us’ page or start advertising it.
IKEA, a furnishing giant, is working to bring clean electricity to people in East Africa and India. In fact, they have already given more than $2 million for this initiative.
You can add your social initiative in your advertising campaigns as well as the website.
Send out Corporate Gifts
Your social initiative should begin paying out by now. But you can boost its returns phenomenally by sending out a few corporate gifts.
These corporate gifts should be according to your social initiative. For example, if you’re working on eradicating obesity, send a few fitness tracking bands and/or sippers.
Send these gifts to your biggest clients and prospects. This gesture will highlight your brand and generate you more sales.
Conclusion
It’s our responsibility to help society. However, by doing good to others, you get a humongous set of benefits.
Which social issue do you want to work on? Let us know.