the idea of further using wasted flowers seemed ludicrous. We had to toil to convey our idea of recycling the temple waste because nobody was willing to take it seriously or give up their floral waste. But our simple idea became a roar once it set rolling. We spent hours experimenting, meeting various stakeholders and pitching the idea of managing temple waste in the country. A year and a half and countless hours in a makeshift laboratory later, flowercycled incense was conceived and crafted. The mission to preserve the river Ganges and empower vernacular people by providing a means to earn their livelihood became a reality.

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